Building The Next Generation
of Women Leaders in Automotive
Performastery is proud to be the official leadership development partner for Auto Women, delivering a structured leadership pathway that helps women across the automotive industry step into leadership with confidence, capability and impact.
About Auto Women & Performastery
A dedicated leadership development partnership, purpose-built for women working across the automotive industry.
Auto Women exists to support, connect and champion women working across the automotive industry, an industry that has historically been male-dominated and where women are still under-represented in leadership roles.
As Auto Women's leadership development partner, Performastery delivers the practical coaching and facilitation that turns that support into real leadership capability. Together, we're building a genuine pipeline of women who are equipped, confident and ready to step into leadership roles across the automotive sector, from the frontline through to senior leadership.
This isn't a one-off training day. It's a structured leadership journey, delivered through Performastery's Leaders Unleashed programs, designed to meet women wherever they are in their leadership journey and take them to where they want to be next.
What The Partnership Delivers
- A structured, two-stage leadership pathway for women in automotive
- Practical facilitation, coaching and real-world application, not theory alone
- A growing pipeline of women ready for leadership roles across the industry
- A supportive community of women building leadership capability together
- Delivered by Performastery founder Fiona Cullen and the Leaders Unleashed framework
Closing the leadership gap in automotive
Women remain significantly under-represented in leadership across the automotive industry. This partnership exists to change that, deliberately and practically.
Representation
Women who can see other women leading in automotive are more likely to see leadership as possible for themselves, and stay in the industry to pursue it.
Capability
Ambition alone doesn't build leaders. Auto Women members get access to structured coaching and facilitation that builds real, applicable leadership skill.
Retention
When women are actively developed and supported into leadership, businesses retain experienced talent instead of losing it to industries with clearer leadership pathways.
A two-stage pathway, built for where you are now
Delivered through Performastery's Leaders Unleashed programs, the Auto Women pathway meets participants wherever they are in their leadership journey.
S.P.R.I.N.T. H.U.R.D.L.E.S.®
For emerging and first-time leadersA structured, three-phase pathway for women stepping into leadership for the first time, or preparing to. Builds the foundational confidence, communication and accountability skills every new leader needs.
Learn MoreASCENSION
For experienced people leadersFor women ready to move from leading a team to leading an organisation. Nine modules covering culture, strategic vision, influence and orchestration, moving from operational to organisational leadership.
Learn MoreWhat this partnership is building
- A visible, growing pipeline of women ready for leadership roles across the automotive industry
- Women equipped with practical leadership skills, not just leadership ambition
- Stronger retention of experienced women, developed into leaders instead of overlooked for them
- Workplaces across the automotive industry that reflect genuine leadership diversity
- A connected community of women leaders supporting each other's growth
Ready to take the next step in your leadership journey?
Whether you're an Auto Women member ready to start S.P.R.I.N.T. H.U.R.D.L.E.S., or an experienced leader ready for ASCENSION, book a strategy session and we'll help you find the right starting point.